Privacy Policy

PICA RICA ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.picarica.com] (the “Site”), including any services, ordering systems, email communications, or other interactions associated with it.

By using our website, you consent to the practices described in this Privacy Policy. If you do not agree with our practices, please do not use our Site.

1. Information We Collect

A. Personal Information You Provide Voluntarily

We collect personal information when you:

Fill out a contact or reservation form
Place an online order
Subscribe to our newsletter or marketing emails
Apply for a job
Engage with us via social media, promotions, or surveys

This may include:

Full name
Email address
Phone number
Billing and shipping address
Payment details (processed via secure third-party gateways)
Order or reservation history
Resume and job applicant details
Any additional information you choose to share

B. Information Collected Automatically

When you visit or use the Site, we may collect certain data automatically through cookies and analytics tools:

IP address
Device type and operating system
Browser type and settings
Pages viewed and links clicked
Date and time of visits
Referring/exit pages
Geographic location (country/region)
Usage patterns and preferences

We use tools like Google Analytics or Meta Pixel to understand how visitors use our website and to improve our services.

2. Legal Basis for Processing (If Applicable Under GDPR)

If you are located in the EU/EEA, we process your personal data under the following lawful bases:

Consent (e.g., for email marketing or optional cookies)
Contract (e.g., to fulfill your online order)
Legal obligation (e.g., tax reporting)
Legitimate interest (e.g., to improve our website or ensure security)

3. How We Use Your Information

We use collected data for the following purposes:

To process online orders and reservations
To respond to inquiries and customer service requests
To send updates, newsletters, or promotional materials (only with your consent)
To manage job applications and hiring processes
To personalize and optimize user experience
To improve our website, services, and operations
To analyze website traffic and usage
To comply with legal obligations or protect our legal rights

4. Sharing and Disclosure of Information

We may share your information with:

A. Service Providers and Vendors

We use trusted third-party vendors to assist in operating the Site and services, such as:

Payment processors (e.g., Toast, Stripe, Square)
Email marketing platforms (e.g., Mailchimp, Klaviyo)
Reservation and ordering systems
Cloud hosting and analytics providers

These parties are only given access to the data necessary to perform their functions and are contractually obligated to keep it secure and confidential.

B. Legal Requirements

We may disclose your information if required by law or in good faith to:

Respond to subpoenas or court orders
Investigate or prevent fraud, security breaches, or illegal activity
Protect the rights, property, or safety of PICA RICA, our customers, or others

5. Cookies and Tracking Technologies

We use cookies and similar technologies for website functionality, performance, marketing, and analytics. These may include:

Essential Cookies: Required for website functionality
Performance Cookies: Track usage for performance monitoring
Marketing Cookies: Help tailor and deliver relevant ads

You can manage or disable cookies through your browser settings. Some features of our website may not function properly without cookies.

6. Data Retention

We retain personal data only as long as necessary for:

The purpose for which it was collected
Legal, accounting, or reporting obligations
Legitimate business interests (e.g., order history for repeat customers)

Once data is no longer needed, we securely delete or anonymize it.

7. Data Security

We implement appropriate physical, technical, and organizational security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These include:

SSL encryption
Firewalls
Secure data storage and access controls
Employee confidentiality agreements

Despite our efforts, no system can be 100% secure. Use the Site at your own risk.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

A. California Residents (CCPA/CPRA)

You have the right to:

Know what personal information we collect and why
Access and request copies of your information
Request deletion of your personal data
Opt out of sale or sharing of personal data (note: we do not sell personal information)
Non-discrimination for exercising privacy rights

Submit requests via email to [legal@picaricakc.com].

B. EU/EEA Residents (GDPR)

You have the right to:

Access your personal data
Request correction or deletion
Restrict or object to processing
Data portability
Withdraw consent at any time

To exercise these rights, contact us at [legal@picaricakc.com].

9. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal data from minors. If we become aware of such data collection, we will take steps to delete it promptly.

10. International Data Transfers

If you are located outside the United States and use our services, please note that your data will be transferred to and processed in the United States. By using our services, you consent to this transfer.

11. Third-Party Websites and Social Media

Our website may link to third-party platforms (e.g., Instagram, Yelp, etc). We are not responsible for the privacy practices or content of these platforms. We recommend reviewing their privacy policies separately.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with the updated date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy

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